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Sourland Music Festival Announces New Name

Hillsborough, NJ (February 20, 2019) – The Sourland Music Festival will celebrate its 16th year with a new name, The Sourland Mountain Festival. "This year's event will be bigger and better than ever," Festival Chair, Suzanne Parsons, said. "It will truly be a community celebration of everything the region has to offer!" The seven-hour festival will boast more history, critters, wildlife and outdoor activities with the same spectacular view of the Sourland Mountain. Guests will enjoy the best local music, food, beverages, activities, and crafts.

Children of all ages will enjoy meeting the local Cool Critters (alpacas, bees, turtles, snakes, and more), exploring hands-on activities at booths and learning about the legends and lore of the Sourland Mountain at History Lane. Adults will enjoy the best in local craft beer, award-winning wine and spirits, artists and craft vendors and services. Outdoor activities will be available for all ages and festival favorite, Sourland Cycles, will return with trail rides on electric bicycles. "The highlight of the day will be the music," continued Ms. Parsons. "This year's awesome line-up will be announced soon."

The Sourland Mountain Festival has committed to becoming the premier 'green' festival in the region. They'll be furthering their sustainability efforts in all aspects of the event: banning single-use plastic, refilling beverage containers, and focusing on local, sustainability grown, fresh food.

Last year's sold out VIP Experience provided by The Ryland Inn returns this year.  Local craft beers, wine and light snacks will be available throughout the day with a wonderful full buffet meal provided during the evening, using locally-sourced and responsibly grown products prepared by renowned Executive Chef, Chris Albrecht. $125 VIP tickets must be purchased in advance, and VIP participants must be 21 years of age or older. To learn more, visit www.SourlandMountainFest.com/vip-experience/

Sourland Mountain Festival proceeds will benefit the Sourland Conservancy, the only nonprofit organization solely dedicated to the Sourland Mountain region of central New Jersey – 90 square miles of forest, meadows and wetlands. The Sourland region provides critical habitat for pollinators, amphibians, birds, and other animals - some threatened or endangered.  The region also hosts several rare and endangered plant species. To learn more about the region and the Sourland Conservancy, please visit www.sourland.org.

Teen and adult volunteers are needed before, during, and after the Fest. Volunteers receive free admission, a coveted volunteer T-shirt and refreshments. Registration will be open soon at www.SourlandMountainFest.com/volunteer/.

The Sourland Mountain Festival would like to thank Festival Presenting Sponsor, The Ryland Inn; VIP Co-sponsors, Secure Retirement Strategies, Volvo OF Princeton and Caldwell Banker; Sourland Conservancy Business Partners, Sourland Cycles, Sourland Mountain Spirits, Bristol-Myers Squibb, The Bent Spoon, Sourland Coffee, the Bank of Princeton, and Kilbourne & Kilbourne.  Sponsor information is available at www.SourlandMountainFest/com/sponsors/

The 16th Sourland Mountain Festival will be held on Saturday, June 22, 2019, from 3:00pm – 10:00pm at the Hillsborough Golf & Country Club, 146 Wertsville Road, Hillsborough, NJ 08844. Discounted advance-sale tickets are available now: Adult $20 ($30 at the gate); Young People (12-18) $10; Children under 12, Free. For more information, visit www.sourland.org/sourland-mountain-festival.  Proceeds benefit the Sourland Conservancy.

 

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